The trishaw way to promote Malaysian food in London

The trishaw will promote Malaysian culinary delights to Londoners.

For one year, a fleet of 10 trishaws will carry Jom Makan Malaysian Restaurant’s (www.jommakan.co.uk) advertisements all over central London in conjunction with the outlet’s first anniversary.

With slogans proclaiming “Fast Fresh Malaysian Food” and “For the Best Satay in London,” the trishaws will cruise along tourist spots such as Trafalgar Square, Piccadilly Circus, Leicester Square, Soho, Chinatown and Covent Garden.

For a start, images of four popular hawker dishes – satay, mee bandung, mee goreng and nasi ayam kukus (Hainanese Chicken Rice) – have been featured on these eco-friendly mode of transport.