ATP set to boost Malaysia Truly Asia brand

The Malaysia Truly Asia brand is set to gain priceless global publicity at the Proton Malaysian Tennis Open, which is part of the ATP World Tour 250 series.

The famous catch phrase will be featured on the Hawk-Eye challenge system, which is the electronic line-calling system used when a player challenges a call on court.

Tournament director Nick Freyer said the system, to be used during the Malaysian Open from Saturday to Oct 4, would be officially known as the “Malaysia Truly Asia Review”.

“Every time a player challenges a call on the centre court, the ‘Malaysia Truly Asia Review’ will swing into action around the world, on televisions across the country and in faraway places, and the four giant screens at the stadium.